- Fashion brand Lacoste has announced extra benefits for holders of its UNDW3 NFT collection
- Some of the perks include the ability to convert their artworks into an UNDW3 card to access video games
- The move is part of the brand’s vision to pioneer a dynamic web3 industry and drive the adoption of blockchain technology
Popular fashion brand Lacoste has announced extra benefits for its Genesis Pass NFTs found in the wider UNDW3 collection. Some of the perks include the ability to convert collectibles into an UNDW3 card that opens the door to video games. The move is part of the brand’s vision to drive the adoption of blockchain technology by creating a dynamic web3 industry.
Usage Points Translate to Additional NFT Rarity
In an announcement, Lacoste disclosed that its NFT holders will also earn points for patronizing the NFT platform with the points being converted to additional rarity for their digital artworks. Other perks offered in the new reward scheme include the ability to access physical events.
Crocodiles,
The UNDW3 Card represents a new chapter in our project – a unique opportunity for brand builders and entrepreneurs to shape the future of the Lacoste brand while unlocking a whole new level of utility.
Let’s dive in. 🧵 pic.twitter.com/FV7YDcoA4U
— Lacoste UNDW3 (@undw3_lacoste) June 28, 2023
According to the brand’s vice CEO Catherine Spindler, the decision to offer more benefits to their NFT holders aligns with Lacoste’s web3 vision to involve collectors in its “creative process.”
The brand joins other similar web2 brands that have recently dived into the web3 world. Luxury fashion brand Louis Vuitton, for example, has also expanded its offering in the decentralized world with a ‘phygital’ NFT collection dubbed Treasure Trunks.
Nike Leads Fashion Brands in the Web3 World
Adidas, Puma and Nike have also increased their interest in NFTs by collaborating with a web3 artist and an NBA player to boost the adoption of their digital artworks. Nike has however gained more traction in the blockchain space having launched its own web3 platform and partnered with Electronic Arts to offer in-game NFTs.
With Lacoste expanding its NFT benefits, it’s yet to be seen whether the UNDW3 collection will gain more adoption among collectors.
