Visa Launches NFT Artist Support Program

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  • Visa has announced an NFT artists support program
  • The payment processor is working with former MLB player turned crypto artist Micah Johnson
  • Visa will take a selected group of artists through the NFT creation and marketing process

Visa has announced the launch of an NFT artist support program as it continues its surprising expansion into the crypto and NFT worlds. Having already bought a CryptoPunk for $150,000 back in August, the payment giant is now helping NFT artists develop their skills through a collaboration with former MLB player turned crypto artist Micah Johnson. Visa’s NFT creator program will tutor a curated selection of digital artists through the NFT process, helping them maximize their talent and use the blockchain space as both a creative tool and marketplace.

Visa Empowering “Creator Economy”

Visa announced the new venture in a blog post yesterday which highlighted the “creator economy” that has burgeoned with the rise in NFTs and outlines the potential for digital artists to be “at the forefront of this new segment of the creator economy”. Visa will pick a number of talented creators from different disciplines of the arts which they will guide through the NFT space, with Johnson’s help:

We’ll be sponsoring this small group and providing consultative services to navigate the world of both crypto and traditional payment infrastructure. We’ll also look to foster meaningful relationships between creators and Visa’s network of payment partners, who can help creators reach new audiences and grow their businesses.

Launch Date Yet to be Publicized

Artists wishing to register their interest in the Visa creator program can do so now, although no launch date has yet been suggested. Visa has thrown itself into the crypto and NFT world in a big way in 2021, with the announcement of an all-in-one payments system that will incorporate cryptocurrencies and CBDCs.