- Tether has increased its stake in Juventus Football Club to 10.12%, securing 6.18% of voting rights
- CEO Paolo Ardoino has emphasized the investment as a long-term commitment to innovation and collaboration
- The move has sparked a surge in Juventus’s fan token, JUV, which rose over 10% following the announcement
Tether has deepened its involvement with Juventus, raising its ownership to over 10% and highlighting a strategic vision that extends beyond mere financial investment. CEO Paolo Ardoino has articulated a commitment to leveraging technology to enhance fan engagement and the club’s digital experiences through its Web3 intergration. This development has also positively impacted the club’s digital assets, with the JUV fan token experiencing a significant uptick.
Increased Shareholding Suggests Deeper Ties
Tether announced its stake increase in Juventus yesterday, with its ownership now moving to 10.12% of the issued share capital, translating to 6.18% of voting rights. This move positions Tether as a significant minority shareholder in one of Europe’s most storied football clubs, with the company expressing openness to participating in future equity rounds to strengthen Juventus’s financial foundation and avoid dilution of its position.
The USDT issuer also aims to work closely with Juventus’s leadership, with discussions around forming an integrated board of directors to guide the club’s strategic direction.
Impact on Digital Assets and Fan Engagement
A core purpose of Tether’s further investment relates to the club’s use of Web3 for fan engagement, as Tether’s CEO, Paolo Ardoino, described:
This investment is not just financial—it’s a commitment to innovation and long-term collaboration. We believe Juventus is uniquely positioned to lead both on the field and in embracing technology that can elevate fan engagement, digital experiences, and financial resilience.
This perspective underscores Tether’s intention to integrate advanced technologies, such as blockchain and Web3 solutions, into the club’s operations to enhance fan interaction and overall digital presence.
Following the announcement of Tether’s increased stake, Juventus’s fan token, JUV, experienced a surge of over 10%, reaching a two-month high of $1.08. This uptick indicates a positive market response and highlights the potential for digital assets to play a significant role in fan engagement strategies.
Tether’s involvement could pave the way for innovative approaches to how fans interact with the club, possibly through enhanced digital experiences and token-based initiatives.
