- LG smart TV users will be able to access metaverse platforms directly from their TV
- The tech heavyweight will also allow users to trade NFTs on the smart devices
- LG announced the plans during the 2023 Consumer Electronics Show (CES)
Consumer electronics heavyweight LG has announced that it will allow its smart TV users to interact with metaverse platforms and trade NFTs directly on the smart devices. The tech giant said that the features will be available through its LG Art Lab platform. LG made the revelations during the ongoing CES convention in Las Vegas and it comes 10 months since it added crypto and blockchain to its company charter.
Access NFTs and the Metaverse on LG Smart TVs
According to the tech heavyweight, those looking to use their LG smart TVs to interact with digital collectibles will do so through the help of the Hedera-powered Blade Wallet. The option to trade NFTs on the smart devices was previously available only to users in the United States whose smart TVs run on at least WebOS 5.0 and had access to LG’s Wallypto wallet.
Metaverse diehards can now access the Sansar metaverse platform powered by Ubitus and allows users to enjoy live concerts among other content. Alongside from Sansar, LG disclosed that it has partnered with Oorbit to bring ELYNXIR and other virtual worlds to LG smart TVs.
Announced just in time for #CES2023, we’re excited to announce that we have partnered with @LGElectronics to bring interoperable gaming and social experiences directly to your LG Smart TVs.
— Oorbit (@OorbitOnline) January 4, 2023
According to Oorbit’s CTO Pooya Koosha, enabling metaverse access on LG TVs represents “the next step in making the metaverse accessible [to] all.” LG Electronics head of content Jung Sung-Hyun said that the tech giant is focused on simplifying interactions between consumers through innovation and “personalized experiences.”
NFT Platform already Active on Samsung TV
The announcement comes two months after the consumer electronics giant posted a job opening for technical officers with extensive knowledge of Web 3.0. The job description also required the suitable candidate to have an understanding of digital collectibles and how decentralized platforms work.
LG’s support for metaverse and NFTs on its smart TVs comes a few months after Samsung unveiled an NFT platform on Samsung TVs, indicating a need for consumer electronics to natively support access to the Web 3.0 world.