STEPN and Adidas Partner to Launch 2,500 NFT Sneakers

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  • Move-to-earn app STEPN has partnered with Adidas to launch an NFT collection
  • Known as the STEPN x Adidas Genesis Sneakers collection, it’ll feature $2,500 collectibles
  • The collection aims to intersect the digital world with the physical world

Web3 move-to-earn app STEPN and sportswear maker Adidas have collaborated on a new NFT collection in a bid to connect the digital and physical worlds. Dubbed the STEPN x Adidas Genesis Sneakers collection, it will feature 1,000 collectibles and is among other collaborations between the two firms. Each collectible in the collection retails at around $2,500, a price that may be a barrier for many collectors.

A Full Experience

STEPN disclosed that the collection will “provide a full experience” for its community, adding that collectors will enjoy exclusive perks. The NFT sneakers will contain branding from the two companies. The collectibles will be available on the MOAR NFT exchange.

Collectibles in the STEPN x Adidas Genesis Sneakers will be availed in phases. The first 200 NFTs will be available from today April 17 to collectors on “an allowlist” plus others who meet specific conditions like those holding collectibles in the Alts by Adidas collection.

Another bunch of 790 NFTs will be made available for sale to the public for three days starting tomorrow April 18 and the remaining 10 collectibles will be preserved for use in marketing campaigns.

Speaking to Forbes, STEPN CEO Shiti Manghani said that the partnership between the two brands was fueled by the companies’ focus on “activity, fitness and lifestyle.” She added that the partnership links the digital and physical worlds allowing entities in both worlds to move and earn.

Adidas and Bugatti Create Soccer Boot

The move-to-earn app didn’t, however, reveal how much a collector will earn by walking using the virtual sneakers or whether the NFT sneakers will come pre-loaded with a unique energy level. 

The collection comes almost a year after STEPN’s creator unveiled an AI-powered tool to turn selfies into NFTs. It also comes five months after Adidas collaborated with Bugatti to create a physical-NFT crossover soccer boot.

With the collectibles retailing at $2,500, it’s to be seen whether it’ll attract collectors’ attention.