Spike Lee Launches ‘She’s Gotta Have It’ NFT Collection

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  • Spike Lee is launching an NFT collection for his first full length film, She’s Gotta Have It
  • Lee hand-picked 3,945 frames from the film to use as NFTs
  • Lee directed an advert for a Bitcoin ATM provider last year

Spike Lee has announced he is to launch an NFT collection based around his full length film debut, 1986’s She’s Gotta Have It. Lee, who directed an advert for Bitcoin ATM provider Coin Cloud last year, explained to Boardroom how his children inspired him to get into the NFT market in order to reach a new audience, adding that he found the concept “very interesting” and decided to experiment with She’s Gotta Have It, the rights to which he still owns.

3,945 Hand-picked Frames Make Up Collection

Lee’s NFT collection is a partnership with content incubator the Visible Project and contains 3,945 hand-picked original frames from the film, featuring Mars Blackmon, famously played by Lee himself in the movie. The collection will also include additional art designed by Tré Seals and Adrian Franks.

Lee told Boardroom he wanted the collection to be something exclusive, which is why he went to the lengths of picking out each Mars Blackmon NFT in the collection himself from the original 35mm prints. Lee said that he didn’t want the collection to be “a blowout thing where anyone can get it,” adding that, “We want there to be demand.”

‘She’s Gotta Have It’ Not Lee’s First Crypto Dalliance

Lee’s NFT She’s Gotta Have It collection is not his first entanglement with the world of digital assets. In 2021 he directed an advert for Bitcoin ATM provider Coin Cloud, which drew criticism because its overarching theme of ‘crypto is for everyone’ does not strike with the white male demographic that makes up the majority of the space.