NFTs Coming to Instagram Confirms Zuckerberg

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  • Meta CEO Mark Zuckerberg has confirmed that NFTs are coming to Instagram
  • Zuckerberg didn’t reveal details, but users may be able to mint NFTs as well as post them
  • Twitter Blue users can already link their NFTs to their profiles

Meta Platforms Inc. Chief Executive Officer Mark Zuckerberg confirmed yesterday that users will soon be able to display their NFTs on Instagram, adding that they may even be able to mint them on the platform in the near future. Zuckerberg was speaking at the South by Southwest conference Tuesday when he revealed the news, with the interview itself focusing chiefly on Meta’s plans to kill the metaverse before it has even started by being the pioneer of the concept.

NFT Integration a Natural Step for Instagram

Meta has been considering NFT integration for some time, with former cryptocurrency head David Marcus saying last August that the company was looking into building NFT features to work alongside the company’s Novi digital wallet.

Zuckerberg told South by Southwest that Meta is “working on bringing NFTs to Instagram in the near term” but didn’t go into details of how this would work in practice. NFT profile pictures are already possible on Twitter Blue, and with Instagram being image-centric it isn’t a surprise that it is looking at ways to implement the new technology.

Zuckerberg Surprises With Minting Claims

What is more of a surprise however is the suggestion from Zuckerberg that Instagram users might be able to mint NFTs on the platform, something that suggests a much deeper entrenchment of blockchain and cryptocurrency than previously assumed.

If Instagram does go ahead with this feature and is tapping up third-party blockchains to be the backbone of such a system, whichever platform ends up being chosen can expect a percentage boost in the hundreds and a rightful claim to some actual adoption.