- Lufthansa airline has launched an NFT-based loyalty program to reward its customers
- The program is powered by Ethereum scaling layer Polygon and allows passengers to redeem their NFTs for extra perks like access to airport business lounges
- The program works by turning passengers’ boarding passes into NFT trading cards using a mobile app
Leading European airline group Lufthansa has unveiled an NFT-based loyalty program powered by the Ethereum scaling layer Polygon. The program enables passengers to earn points by connecting a passenger’s boarding pass to an NFT trading card, a process that uses the airline’s recently launched Uptrip mobile app. Passengers can then later redeem their points for extra perks such as access to airport business lounges, an indication that conventional firms are ready to explore the web3 space.
200,000 NFT Mints from 20,000 Users
In an announcement, the airline revealed that the program also requires passengers to have a wallet that supports digital collectibles to hold the NFT-based rewards. However, users must first collect a few NFTs before earning redeemable points.
— Polygon (Labs) (@0xPolygonLabs) August 31, 2023
The airline has so far seen over 20,000 users join the program and more than 200,000 NFT card mints. Lufthansa’s Kristian Weymar commented on the development saying that most people are curious about the web3 world although it’s in its early stages of development.
The airline also disclosed that the NFT-based loyalty program is part of its mission to explore the blockchain space, adding that it’s planning to launch an NFT marketplace in “the second half of the year.”
All Nippon Airways and Emirates also Exploring Web3
Lufthansa, however, isn’t the first airline to enter the web3 world. Leading Japanese airline All Nippon Airways recently unveiled an Ethereum-based NFT marketplace that features digital artworks of planes like the Boeing 787.
With more traditional firms joining the web3 space, it’s likely to boost the adoption of blockchain-powered projects.