WWE and Fox Entertainment Sign NFT Deal

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  • WWE and Fox Entertainment have signed a deal to produce a series of NFTs
  • Fox’s Blockchain Creative Labs and Bento Box Entertainment are also part of the deal
  • WWE fans will be able to buy classic moments in the sport among other collectibles

WWE and Bento Box Entertainment have signed a deal with Fox Entertainment to produce a series of exclusive NFTs. Fox’s Blockchain Creative Labs, which was launched by the firm earlier this year, will add WWE to its growing roster of NFT collections, which includes The Masked Singer, bringing the 68-year-old sports organization into the cryptocurrency world.

Fox Expanding NFT Portfolio

Fox announced the formation of Blockchain Creative Labs in June this year in association with Bento Box Entertainment, its award-winning entertainment content and technology company most famous for its series Bob’s Burgers. Blockchain Creative Labs was established to build, launch, manage and sell NFT content and experiences as well as digital goods and assets.

Having signed a deal to produce NFTs for Fox’s The Masked Singer, WWE has now got in on the act, launching an NFT marketplace where fans will be able to purchase, trade, sell, and store tokens reflecting iconic wrestling moments. Buyers will need to download an Eluvio wallet, the platform that provides the underlying technology for Blockchain Creative Labs projects, and in which Fox is also an investor.

WWE Collection Could Resemble Top Shots

The WWE NFT experience could end up resembling the NBA topshot ecosystem where owners can buy historic moments in the sport as NFTs, with the idea that they will be able to enjoy them in the metaverse when the right platform comes along. This could be Facebook’s metaverse, which the company announced this month it was pouring tens of millions of dollar into.