World Cup Introduces Web 3.0 to Billions

Reading Time: 2 minutes
  • A report by DappRadar shows the FIFA World Cup currently going on in Qatar will expose billions of people to Web 3.0
  • The popularity of Web 3.0 sports games will contribute to the achievement
  • Sorare leads in blockchain-based sports games

A report by DappRadar expects this year’s FIFA World Cup in Qatar to be viewed by over five billion people who’ll be exposed to the Web 3.0 space through ads. According to the report, Web 3.0 sports games have been attracting sponsorship deals helping them to reach a wider audience. The projects have also incorporated immersive features meant to capture the attention of blockchain sports fanatics.

Web 3.0 Advertising Campaigns at the World Cup Bearing Fruits

Dubbed the Sports Report, DappRadar noted that Sorare is the leading blockchain-powered sports game and its 30-day trading volume only comes second to Bored Ape NFTs. The Web 3.0 game enables the collection of NFTs featuring football figures such as Erling Haaland, Ronaldo and Messi. Apart from player-based NFTs, sports memorabilia available in the Web 3.0 world are also gaining considerable traction. 

The report revealed that more people are being exposed to Web 3.0 projects due to the projects’ massive advertising campaigns. For example, FIFA has endorsed Algorand as its official blockchain partner and sponsor, in a deal that saw the blockchain platform host FIFA+ Connect, FIFA’s NFT collection. 

Public Exposure to Blockchain only Starting

DappRadar’s report also commented on how the the World Cup is not the first event to help push Web 3.0:

The 2022 FIFA World Cup in Qatar has a real chance to take crypto and Web 3.0 to a mainstream audience. However, the public’s exposure to blockchain technology at this year’s World Cup is only the latest in a long line of Web 3-sporting collaborations. and Budweiser signed significant sponsorship agreements for the World Cup, giving Budweiser, a beer maker, a premium chance to popularize its NFT strategy. Other sports like Formula One have already disclosed plans to enter the Web 3.0 space while DraftKings is making NFT Zombies out of NFL players.