British Premier League side Watford City have announced that they are to host a Crypto Cup event in May in association with Sportsbet.io. Unlike other tournaments, which usually see four professional teams playing in a knockout format, the Crypto Cup will instead give regular fans a chance to combine a day’s football in a Premier League stadium before a series of talks on the subject of cryptocurrency.
Watford Keep Rolling Out the Crypto Red Carpet
Watford FC have been pioneers in the crypto landscape the season, with the club’s shirt featuring a prominent Bitcoin logo on the arm and adverts on the hoardings running around the pitch. The club has now gone one better and organized a day off football and crypto, which Paul O’Brien, Commercial Director of Watford FC, welcomed:
…we have been delighted to welcome the crypto community to experience match days at Vicarage Road, through our partnership with Sportsbet.io and the Bitcoin jersey sponsorship. Now in May, we will support this partnership with a special day which will allow the crypto community to play at the Vic, whilst immersing themselves in discussions, education and fun.
Fans can buy individual tickets and join a mixed team on the day or can submit an entire 12-man squad. After a day’s football and a selection of goodies, including a Watford shirt, the evening will be spent in the company of the likes of Peter McCormack of Craig Wright lawsuit fame, Coinscrum_pro founder Paul Gordon, and Coingaming Group CEO Tim Heath as they discuss all things cryptocurrency and blockchain.
Bitcoin’s Global Audience
Bitcoin’s sponsorship deal with Watford is no different than that of any other sponsor, except the fact that Bitcoin itself doesn’t directly benefit. What it does do however is ‘normalize’ Bitcoin’s existence, with repeated exposure in front of millions of TV viewers around the world helping to remove its ‘dangerous’ mystique.
It may be just a small step on a much larger journey, but every journey has to start with that first step, and starting out with a Premier League soccer team is not a bad start at all.
