Manchester United Launches Digital Collectibles on Tezos

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  • Manchester United is planning to give fans NFT gifts in tandem with its Tezos connection
  • The club will also launch purchasable digital artworks later
  • This comes even as Cristiano Ronaldo is set to launch his own collection on Binance NFT

Football giant Manchester United has revealed plans to give its fans NFT gifts powered by the Tezos blockchain. The gifts will be followed by purchasable digital collectibles which combined with the free ones will give fans a seat in the club’s Web 3.0 community. The announcement comes when one of the club’s legendary players, Cristiano Ronaldo, with whom it has had a massive falling out in recent days, is set to launch the CR7 NFT collection on November 18.

Reward and Educate Through Web 3.0

The gifts from Manchester United will be the club’s first-ever entry into the Web 3.0 world which it intends to use as a platform to unite, reward and educate its fans. Manchester United’s NFTs are powered by the Tezos blockchain which has been its official blockchain partner since February.

According to the football club, the free NFTs will feature the club’s rich history and will form part of its first steps in the Web 3.0 space, which it plans to accelerate in the coming years as fan rewards evolve.

20% Goes Manchester United Foundation

Commenting on the development, Manchester United’s CEO of Digital Products and Experiences, Phil Lynch, said:

Having watched the Web 3.0 space closely and consulted with fans for their views on how this unique virtual world should operate, [..] the launch of Manchester United digital collectibles is different to others.

After the release of the free NFTs, the club will launch another bunch of digital collectibles but with a price tag. However, 20% of the sale price will go to the Manchester United Foundation. Holders of the free and purchasable NFTs will also join the club’s Discord channel where they will be able to interact with players and other fans and share ideas.

To join the channel, fans have to register on the collectibles page on the club’s website. Manchester United’s entry into Web 3.0 follows moves by other Premier League clubs looking for increased fan engagement through crypto and NFTs.