- Internet giant Google has announced that it will allow game developers to include NFTs on games on Play Store
- Google disclosed that its Android app store will also open its doors to “blockchain-based digital content”
- App developers must however include a declaration that their games or apps feature digital collectibles
Internet giant Google has announced that it’ll allow game developers to include NFTs in their games on Play Store. Google disclosed that its Android app store will open its doors to “blockchain-based digital content” but app developers must include a declaration that their creations feature digital collectibles. Google’s decision to change its Play Store policy to allow NFTs is the opposite of its rival Apple which has made it hard for app developers to freely offer NFTs due to strict anti-steering provisions.
Don’t Hype the Benefits of NFTs
In an announcement, Google Play Store’s product manager Joseph Mills noted that the policy change allows developers to offer app users collectible-based incentives. Mills however cautioned that the change doesn’t give developers the option to overly hype the benefits of NFTs included in their creations and warned that promoting gambling will not be entertained on the Google app store.
According to the Play Store executive, the new rules were created in consultation with gamers in the web3 world, adding that the internet heavyweight is open to engaging with developers to better understand their needs.
Google has over the years expressed interest in the blockchain space. Last year, for example, it launched a cloud-based Ethereum node to support developers on the blockchain and partnered with Near Protocol to support web3 developers.
Tough Rules for Google Crypto Ads
The internet giant has however been blowing hot and cold on crypto to the point of banning crypto ads and enacting tough rules for advertisers looking to promote virtual currency-based services on the platform.
Apple, on the other hand, introduced a 30% tax on NFT purchases made on App Store and requires all NFT-based activities, including payment, to be made inside the app.
With Google allowing NFTs on Play Store, it’s likely NFT-inclined app developers will abandon publishing apps on App Store and embrace Play Store.
