- Nike has revealed plans to focus more on video game wearables through its web3 platform .Swoosh
- Nike has however not mentioned whether its plan will involve NFTs
- The sports apparel maker said the wearables will be fun to use and purchasable inside games
Sportswear heavyweight Nike has disclosed plans to venture deeper into the virtual world by focusing more on video game wearables. Nike will make the push through its web3 platform .Swoosh, which it launched over a year ago. Although the sports apparel maker will “go way deeper” into video game fashion via its blockchain-focused outfit, it didn’t mention whether its plans will involve NFTs.
Captivating True Fans, Not Just Transactions
In a blog post, Nike said it’s carving “a new path forward for .Swoosh,” adding that virtual goods should push their users to be “true” fans by providing enjoyment instead of being viewed as “just” transactions.
📌An update on the future of .SWOOSH
Read more on our blog – https://t.co/tOoD6603vr
— .SWOOSH (@dotSWOOSH) January 12, 2024
Nike disclosed that it intends to “go way deeper into video gaming” to make in-game wearables which it said differ from NFTs because they’re accessible and usable directly from inside a game. In-game Nike apparel and footwear will also give gamers an option to purchase their physical replicas.
The sportswear giant added that gamers won’t need a blockchain wallet to store their in-game items as they’ll only need to connect their “game accounts to Nike.”
Nike also revealed that it’s working to allow those who purchased collectibles on .Swoosh to move them to external wallets for trading on NFT marketplaces.
Nike Partners With Fortnite and EA
This isn’t Nike’s first sign that it intends to lean on video games. In June last year, for example, Nike partnered with video game giant Electronic Arts to introduce .Swoosh-based artworks to future EA games.
In the same month, .Swoosh partnered with Fortnite to allow the game’s users access to virtual sneakers.
With Nike announcing a new direction for .Swoosh, it’s to be seen whether it’ll reduce its commitment to NFTs.
