The entire world revolves around data, and understanding trends in users of a product helps the developers introduce new features that are of use to its user base. A brand-new report from BitPanda – one of Europe’s most popular crypto exchanges – suggests that 54% of Europeans that trade of hold cryptocurrencies in their investment portfolios have never attended university. Interestingly, 30% of recipients only attended school until the age of 18, hinting that crypto investors place more value in work than education.
A Massive Gender Gap
Out of the 4,950 crypto holders interviewed for the study, only 22% were female. This gender imbalance has been brought up time and time again by critics of the industry. Unfortunately, women are wildly underrepresented in the crypto world, both as investors and as project members. To try and combat this massive imbalance, Natalia Ameline – Vitalik Buterin’s mum – has launched CryptoChicks – a blockchain and AI community for women. CryptoChicks hosts hackathons, meetups and blockchain literacy programs for women all around the world. Ameline is hoping to inspire a new generation of women to dive into the blockchain world.
Youths Hodl Hardest
When it comes to investing and planning for the future, it turns out 16-34-year-olds care more about crypto. The 25-34-year-old category takes the top prize, with a huge 33% of the turnout. Not far behind is the 16-24 category with a sizeable 27% of the turnout. This comes as no surprise as this age range has been exposed to technology for a significant chunk of their lives and they are more likely to favor technological investments. That being said, 5% of the respondents were between 55 and 64, a good turnout for the older group. A number of youths have been trying to buy Bitcoin, but tight KYC regulations prevent them from doing so. That being said, there are still ways for youths to buy Bitcoin and other cryptocurrencies.
Is Advertising Paying Off?
In the English Premier League, we saw eToro and OKEx both sign advertising deals with numerous teams for the 2018/19 season. eToro kicked proceedings off by having their Bitcoin trading promoted with 7 top English clubs – including Tottenham Hotspur, Newcastle United and Southampton. Then, OKEx signed a deal to have its adverts shown on hoarding around grounds hosting top games throughout the season. The study from BitPanda states that 72% of respondents watched football in the past year, hinting that advertising crypto in the world’s most popular football league could be working.
The data from BitPanda is both intriguing and worrying at the same time. Women are still vastly underrepresented in the crypto world, but initiatives such as CryptoChicks is actively trying to change that.