Ripple’s marketing adventure has been a bit of a clusterfuck in the last few years, with it receiving more negative press than positive. In what comes as a shock move, Ripple has decided to part ways with its chief marketing strategist Cory Johnson. Johnson spearheaded almost every marketing campaign Ripple has embarked on in the past several years, and he has even spoken with the White House in a bid to secure Trump’s support. Ripple and the ever-loyal Ripple followers are blaming the move on the crypto winter claiming another victim, but does the truth cut much deeper into Ripple’s hierarchy and plans for the future?
Ripple Getting Ripped
You would think the news of Ripple securing Bill Clinton as a keynote speaker would be a positive thing and would help boost the presence of its conference. Unfortunately, the move didn’t pan out as Johnson would have hoped, as the wider crypto community mocked the announcement with hilarious memes. Some of the biggest names in the crypto Twittersphere created their own version of the announcement, using names such as Harvey Weinstein, Nicolas Maduro, Nigerian Scammer, and even Kim Jong Un. It’s safe to say that the announcement was a huge flop and somewhat embarrassing for the Ripple brand.
Top Level Talks with the White House
It’s no secret that Ripple is incredibly centralized, but that’s fine if you want something nobody else can fiddle with. Trump is becoming increasingly more concerned with the fact that China holds the power to destroy Bitcoin and manipulate it, so he is looking for alternatives. Corey Johnson held high level talks with the White House in order to educate the government on the benefits of Ripple and why Trump should back it. Whether these talks went pear-shaped and the US government disliked Ripple or not isn’t clear, but it wouldn’t come as a surprise if Johnson suddenly takes up a post in the White House.
Could Johnson Be Acting as a Trojan Horse?
There is no doubt about Ripple’s plans to take over the crypto world, as it signs deals and partnerships with institutions all around the globe. Johnson could simply be leaving Ripple to go undercover and convert governments and banks away from SWIFT and towards Ripple’s xRapid. As a possible third-party advisor, Johnson would have more power and influence over the financial world. This would allow him to promote Ripple’s platforms without the possibility of a conflict of interest getting in the way.
Whatever the real reason behind Johnson getting the boot is, for now it appears as if he is just the newest victim of the crypto winter. Ripple’s price has held fairly stable in the past six months and the company has signed a barrage of deals – indicating no financial issues. There could be something deeper to this move from Ripple, but we might not find out for a few more months.
