Theta Network will be powering the DLive video streaming site, which reportedly has over 5 million users. DLive rose to fame when PewDiePie, banned from YouTube, flocked to the site.
PewDiePie Powered Streaming Site Goes Full Blockchain
According to a press release provided to BSN, Theta will “work with the DLive platform to enable peer-to-peer video relaying of all DLive video content and token rewards for DLive users.”
Theta is a video delivery platform built on the blockchain. The firm has created a number of partnerships to date, delivering streaming video for a few external projects.
DLive should not be confused with d.tube, a YouTube-alternative built on the Steem Blockchain.
DLive is a fundamentally different kind of site — more like Twitch than YouTube — and it will now use a blockchain infrastructure, including to incentivize users with tokens.
The site saw radical user growth when it brought on PewDiePie, a famous gaming streamer who was banned from YouTube.
YouTube has gradually grown up in the live-streaming space, having been dedicated to static video sharing for years.
Twitch is still, truly, the go-to site for game streaming, with DLive growing up over time.
Twitch Competitor And Its Blockchain Ecosystem
People simply view YouTube in a different light than sites which have launched with a focus on gaming.
This doesn’t mean that YouTube won’t eventually offer a superior experience.
A betting man would probably expect YouTube to do what Google always does: conquer.
Wilson Wei, CEO of Dlive’s parent company Lino, said in a prepared statement:
“The DLive platform has grown tremendously in 2019, but with that comes fast-rising content delivery costs. By adding Theta Network to our video infrastructure we can reduce those costs by 50% or more, making DLive platform growth more sustainable and at the same time adding a new way to engage our users with token rewards. This is how we can grow from 5 million to 50 million monthly users, and we’re excited to explore long-term strategic opportunities between Lino and Theta.”
Many on a platform like DLive may not have had a reason to get involved with a blockchain token prior to this.
Now they will, at a minimum, have a need for the tokens that DLive will issue.
This can be called a third-party interaction with the blockchain, and it’s the type of adoption we can likely expect more of as time goes on.
It will be more evident in areas like finance, where new payment products including debit cards and apps will rely on the blockchain, but the user will have no idea.
It’s totally conceivable, in the same way that Linux runs most of the world’s networks and even most of its smart phones today. Despite billions of Android users, most people are still not versed in the terms of Linux. Nevertheless, adoption is widespread — and massive.
A similar track is entirely possible for blockchain technology.
Targeting spaces that the next generation will hold dearly, such as live streaming, is a good way to ensure that adoption picks up faster. But even despite that, we can expect a slow, steady boost from existing efforts that integrate blockchain solutions.