- Aptos Labs has partnered with Universal Pictures to create a digital fan experience for the upcoming release of “The Exorcist: Believer”
- Those purchasing tickets through Fandango for the movie will receive a redemption code for the Aptos-powered immersive digital experience
- The package includes exclusive artwork, behind-the-scenes footage, an Exorcist-themed AR filter, and the opportunity to participate in contests to win prizes
Web3 company Aptos Labs is collaborating with Universal Pictures to offer a digital fan experience for the upcoming movie “The Exorcist: Believer,” set to premiere on October 6. Through this partnership, horror enthusiasts can engage in an immersive digital experience powered by the Aptos blockchain, including exclusive artwork, behind-the-scenes content, and an Exorcist-themed AR filter. Aptos has experience in this field, having offered the same experience to “Renfield” ticket-buyers in April.
A New Dimension for Ticket-buyers
“The Exorcist: Believer” is the sixth in the Exorcist franchise, with the film’s storyline revolving around Victor Fielding (Leslie Odom Jr.) becoming entangled in a supernatural mystery after his daughter, Angela (Lidya Jewett), and her friend, Katherine (Olivia O’Neill), disappear into the woods and return with no memory of their ordeal.
Anyone buying tickets to the movie through the website Fandango will receive a redemption code for the immersive digital experience, offering all the aforementioned add-ons as well as exclusive the ability to participate in contests to win various prizes. Universal Pictures’ Vice President of Technology, Greg Reed, said in a statement that “Our ultimate goal with Web3 is to craft interconnected digital experiences across all our platforms,” a goal that starts with “The Exorcist: Believer.”
Aptos Builds on “Renfield” Experience
Aptos Labs, founded in 2021 by Mo Shaikh and Avery Ching, former employees of Meta’s crypto payments network Diem (formerly Libra), developed the Aptos blockchain using Meta’s Move programming language. This partnership is Aptos Labs’ second venture into Hollywood, with the company having previously collaborated with NBCUniversal for the release of the Nicolas Cage Dracula film “Renfield,” where Aptos created an online game based on scenes from the movie, challenging users to find insects in a series of photos.
Aptos Labs CEO and Co-founder Mo Shaikh highlighted the company’s unique capability to deliver an immersive experience for “Exorcist: Believer” fans using the blockchain, calling Aptos “the only enterprise-grade layer1 blockchain that can handle a global volume of immersion and gore required to wow millions of Exorcist: Believer fans.”