- 1inch has partnered with the Bruce Lee Family Company to push for DeFi adoption
- 1inch wants to make DeFi an easy concept to digest by associating it with the legendary martial artist and actor
- The DeFi platform said it has been working on the partnership for some years
DeFi platform 1inch has partnered with the Bruce Lee Family Company to push for the adoption of decentralized finance by associating it with Bruce Lee. 1inch disclosed that the partnership aims to redefine how people view crypto by associating DeFi with the martial artist’s precision. The DeFi platform also revealed that the partnership will aim to push for the adoption of web3, indicating that 1inch is committed to bringing more people into the blockchain world.
“Financial System of the Future”
According to 1inch, the partnership is meant to change “the perception of crypto from being seen as unserious or purely speculative.” 1inch added that it wants the masses to view decentralized finance as the “financial system of the future.”
In 2019, after two sleepless nights coding at ETHGlobal New York, @deacix and @k06a unleashed the unstoppable force of 1inch onto the blockchain—like Bruce Lee’s legendary 1-inch punch👊💥
Today destiny comes full circle as we join forces with @brucelee ☯️#TakeCryptoSeriousLEE pic.twitter.com/OfXlD0CvGY
— 1inch (@1inch) October 28, 2024
1inch co-founder Sergej Kunz disclosed that the DeFi platform is named after the legendary martial artist’s “iconic punch,” adding that the platform operates under Lee’s values like resilience and integrity.
Kunz said the partnership will also help popularize Lee’s values. The DeFi platform noted that the two will showcase the advantages of decentralized finance “to potential new users.”
Other Companies Also Working to Enhance DeFi Access and Usage
Bruce Lee’s daughter, Shannon Lee, commented on the development saying that it embraces innovation, speed, creativity, and fun. The partnership comes a month after 1inch released a whitepaper addressing cross-chain interoperability issues likely to streamline DeFi and the movement of value across blockchains.
Crypto platforms like Kraken are also devising new ways to enhance decentralized finance like creating a DeFi-specific blockchain. Others like the Enterprise Ethereum Alliance (EEA) have released guidelines to help developers, investors, regulators, and users to assess risks in DeFi projects, helping them make informed decisions when interacting with decentralized finance.
With 1inch partnering with the Bruce Lee Family Company, it’s to be seen whether the partnership will translate to more people joining DeFi and web3 spaces.
