- Universal Music has announced Kingship, the world’s first metaverse band
- Kingship is formed of four Bored Apes and is the result of a recent deal with U2 manager Guy Oseary
- The move shows he potential in the metaverse for entertainment companies
Universal Music has announced a new band, and its members might be more than a little familiar to the crypto community. Kingship features four members of the Bored Apes Yacht Club that it says will form a virtual four piece in a nod to the 2000s sensation Gorillaz, recording music written by Universal-registered musicians. The announcement comes a month after Bored Apes creator Yuga signed a deal with Guy Oseary, manager of U2 and Madonna, who has seemingly not wasted any time in getting the Bored Apes a record deal.
Kingship Part of Web 3 Music Label, 10:22PM
The Kingship foursome come from a collection of Bored Apes owned by noted collector Jimmy McNelis, the seller of a $3.4 million Bored Ape at a Sotheby’s auction three weeks ago. Kingship will be the first ‘metaverse’ group in existence and will be part of Universal Music’s next-gen Web3 label, 10:22PM.
NEWSFLASH: UMG’s next-gen label 10:22PM forms 𝐊𝐈𝐍𝐆𝐒𝐇𝐈𝐏, the First-Ever Group Consisting of NFT Characters from Bored Ape Yacht Club.🐒 pic.twitter.com/zMSAq4HI2Z
— Universal Music Group (@UMG) November 11, 2021
The label, created by Celine Joshua, will guide Kingship in developing and releasing new music, NFTs, community-based products, activations and experiences in the metaverse, with Bored Ape and Mutant owners will additionally have early access to all Kingship NFTs and experiences.
Bored Apes v Cryptopunks for Christmas Number 1?
The creation of a Bored Apes band is no surprise given the fact that Oseary bought the rights from Yuga, but the speed at which the group has been established is surprising and shows that major entertainment companies are realizing the potential of the metaverse. We can expect something similar from Cryptopunks, whose creators Larva Labs signed to United Artists at the end of August. Would a Christmas number 1 battle be too much to ask for?