- Coinbase and American Express have partnered to launch the new Coinbase One Card, offering up to 4 % bitcoin back on purchases for Coinbase One members
- The card is exclusive to U.S.-based Coinbase One subscribers, with rewards tiered based on users’ asset holdings, from at least 2 % to a maximum of 4 %
- Issued via First Electronic Bank and powered by the AmEx network, the One Card also includes traditional AmEx benefits like purchase protections and exclusive offers
Coinbase has teamed up with American Express to roll out the Coinbase One Card, a crypto‑rewards credit card exclusive to Coinbase One members in the U.S., which offers 2 %–4 % bitcoin back on all purchases depending on asset balances. Issued by First Electronic Bank and integrated into the AmEx network, the card adds standard American Express perks to Coinbase’s growing suite of subscription services. The card is set to debut this fall, supported by a Basic tier for Coinbase One that lowers the entry price while unlocking card eligibility.
Coinbase and AmEx Drive Crypto Adoption
Coinbase announced its new card yesterday, with a splashy post on X:
Introducing the Coinbase One Card.
Earn up to 4% bitcoin back on every purchase.Powered by @AmericanExpress network.
Coming fall 2025. pic.twitter.com/XfGXIGuj42— Coinbase 🛡️ (@coinbase) June 12, 2025
The card’s standout feature is up to 4 % bitcoin back on purchases, with a starting rate of 2 % that scales up as customers hold more assets on Coinbase. Additionally, cardholders will enjoy familiar AmEx protections, such as extended warranty, retail and return protections, as well as AmEx Offers and Experiences.
This product is available only to Coinbase One subscribers, and a new, cheaper Basic tier at $4.99/month or $49.99/year now includes card access and yields several perks, including zero trading fees on up to $500 monthly, boosted staking rewards, 4.5 % APY on $10,000 USDC, and up to $1,000 crypto protection.
Coinbase has already amassed nearly one million One members, and this launch aims to deepen engagement by turning everyday spending into a source of earning bitcoins.
“What Customers Are Looking For”
AmEx’s head of Global Network Services, Will Stredwick, stated the benefits of the Coinbase One card at Coinbase’s State of Crypto Summit :
We see real potential in the combination of Coinbase and crypto with the powerful backing of American Express, and what the card offers is an excellent mix of what customers are looking for right now.
Meanwhile, AmEx Digital Labs EVP Luke Gebb remarked that crypto technologies bring “real potential to deliver faster, more efficient ways to move value,” adding that the One Card would benefit from AmEx’s secure, innovative network. Coinbase’s Max Branzburg highlighted the partnership with Cardless, noting it enables a “deeply customized and secure card product” that aligns with Coinbase’s mission to increase economic freedom.”
Set to launch in the U.S. this fall, the One Card positions Coinbase competitively within the booming crypto‑rewards card space, joining peers like Gemini and Fold, with a clear emphasis on Bitcoin rewards and integration with the AmEx ecosystem. As crypto firms race to make digital assets more spendable, this effort marks Coinbase’s most aggressive push yet to link cryptocurrency accumulation with daily financial habits, expanding beyond trading into lifestyle‑enhancing tools.
