- Bitget has partnered with Mastercard to launch a new crypto debit card in Europe
- The card has been designed to let users spend crypto directly at millions of merchants
- The deal marks another step by Mastercard into the digital asset payments space
Crypto exchange Bitget has teamed up with Mastercard to roll out a new crypto debit card for users across the European Economic Area, allowing holders to spend their holdings at point of sale. The card, which is issued by fintech firm Moorwand, allows users to spend their crypto balances anywhere Mastercard is accepted without the pain of having to convert crypto to fiat in advance. The partnership represents Mastercard’s latest foray into the crypto space, having firmly usurped Visa in the crypto card stakes.
A New Way to Use Crypto Daily
The Bitget Card is being promoted as a “gateway between Web3 and real-world utility,” with support for multiple cryptocurrencies including Bitcoin, Ethereum, and USDT and an ease of payment that mirrors traditional methods. In a statement, Bitget Managing Director Gracy Chen called the partnership with Mastercard “a significant milestone in our mission to bring crypto into everyday life,” borne out by the ease with which users will be able to tap or swipe to pay just like with a traditional debit card.
Users will be able to manage the card directly within the Bitget app, complete with spending controls and transaction tracking. For now, the card is available only to EEA residents, with Bitget stating that wider geographic access may be considered in the future.
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— Bitget Wallet 🩵 (@BitgetWallet) July 1, 2025
Mastercard’s Ongoing Push into Crypto
With the issuance of a Bitget card, Mastercard has continued expanding its presence in the crypto space, extending its lead over Visa for crypto-related products, following partnerships with the likes of Kraken and Nexo. By partnering with Bitget, which claims over 25 million users globally, Mastercard is reinforcing its strategy of pairing with leading platforms rather than going it alone. When crypto cards first burst onto the scene in the late 2010s, Visa was the go-to issuer, but Mastercard has stolen its first mover advantage to make hay during the regulated era of crypto cards.
While the Bitget Card is not the first of its kind, its launch signals growing demand for easy-to-use crypto spending tools. As the regulatory environment continues to evolve, collaborations like this aim to bring digital assets closer to mainstream financial systems.